And/Or Show #22: YTMND
March 2009

YTMND, an acronym for "You're The Man Now Dog", is an Internet website and community where users create minimal one-page websites that consist of an image or animated image, a short sound loop, and optional large zoomed text. The concept originated as a throw-away placeholder website for the Internet domain name, which a person named Max Goldberg purchased after hearing the line of dialogue in an advertisement for the movie "Finding Forrester". The site's unusual content became a popular Internet joke and meme.

As the site grew in popularity, Goldberg created a new website called to facilitate others in creating websites similar to the original “You’re the Man Now Dog” placeholder site. By building a simple interface and a rating and social system, Max created a place for an Internet community to develop. This community has now created over 500,000 YTMND websites.

The users may not necessarily consider themselves artists, but the constraints of YTMND result in art making. The YTMND websites function as platforms for things like net art, jokes, political cartoons, DJing, and Youtube-like videos. The pieces in this show were selected from the existing work on the YTMND site. We did not ask permission to show this work, but everything in this exhibition is simply a website that anybody can visit on their home computer.

YTMND Exhibition Documentation
Paul Slocum, Max Goldberg, and Guthrie Lonergan
1 print, archive of 40 YTMND websites in archival high-definition video format, 2 essays in video format by Paul Slocum, 1 printed essay by Guthrie Lonergan, photographs and explanation of the installation
edition of 2 + AP

VIEWING INSTRUCTIONS: Click on any image below to see the associated YTMND website. Click here to see the automated playlist of YTMNDs that we included.

For a list of all the YTMNDs in the show, see the notes in my YTMND favs.